Mudd Advertising
Mudd Advertising is a family-owned automotive advertising agency at 915 Technology Parkway in Cedar Falls, founded in 1981 by Jim Mudd and now employing more than 300 people. It runs lead generation and attribution for car dealers through its MuddVision platform, combining direct mail with PURL tracking, paid search, social, CTV and in-house studio production, and says it has served more than 10,000 dealers across all 50 states. Its site lists Google Premier Partner status for 2025 and regional Top Workplaces recognition. Nobody pays to be ranked.
Why it’s hereA 300-person Cedar Falls agency that has generated dealer leads for more than 40 years and holds Google Premier Partner status. Number 2 of the lead generation companies in the Midwest.
Who leads itJim Mudd, Jr, CEO.
Work they can showBoucher Volkswagen of Franklin. Reworked the dealership's people, process, product and promotion; reported 27% growth in the first month. GMC dealership (unnamed). Data-driven omni-channel campaign that produced a 49% year-over-year increase in leads. Wisconsin dealer group (unnamed). Used Mudd's Vin Select tool to move aged inventory across stores, reporting 108% sales growth.
Estimated: $8,000–$25,000/mo, typical for Midwest lead generation retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forCar dealerships and dealer groups that want one partner for direct mail, paid search, social, CTV and inventory-driven digital advertising.
- Based in
- Cedar Falls, IA
- Founded
- 1981
- Team size
- 201–500 people
- Led by
- Jim Mudd, Jr, CEO
- Known for
- automotive dealer lead generation · direct mail · paid search and social · CTV and video production · OEM co-op programmes
- Named clients
- Webb Chevrolet, Beaty Chevrolet, Clift Buick GMC, Boucher Group, Henderson Chevrolet
- Best for
- Car dealerships and dealer groups that want one partner for direct mail, paid search, social, CTV and inventory-driven digital advertising.
- Selected work
- Boucher Volkswagen of Franklin. Reworked the dealership's people, process, product and promotion; reported 27% growth in the first month. source ↗
- GMC dealership (unnamed). Data-driven omni-channel campaign that produced a 49% year-over-year increase in leads. source ↗
- Wisconsin dealer group (unnamed). Used Mudd's Vin Select tool to move aged inventory across stores, reporting 108% sales growth. source ↗
- Recognition
- Estimated cost
Estimated: $8,000–$25,000/mo, typical for Midwest lead generation retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 915 Technology Parkway · Cedar Falls, IA · 50613 · 1-855-850-3636
Sources mudd.com · LinkedIn ↗
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